Awareness Brings Profit
CTA - Persuade local parents to buy swim lessons. All parents have scary stories raising kids. A mother’s voice brings reality to this close life saving. This video heightens awareness and ends with a solution offering swim lessons.
Tutorial Increases Participation
CTA - Persuade parents to volunteer to work timing chairs at swim meets (races). Multiple policies, penalties and doubt easily prevents parents from volunteering. This easy 3-minute video highlights benefits and fun when they choose to participate.
Education Increases Sales
CTA - Encourage parents to buy more swim meets (races) to improve profits for the swim club, increase scores and attract more advertisement as the swimmer improves. Pointing to long-term possible scholarships can inspire parents to invest more in a swim club.