Johnson’s - Spec Ad

Choosing the right conditioner in your baby’s haircare routine can risk damage to your precious one’s hair and scalp. Century old, Johnson’s still holds the # 1 rank worldwide by health organizations as safest baby products.

  • With Global access to plants this conditioner naturally protects and hydrates hair

  • Johnson’s Med-Tech team balances plants and medicine to make the correct mixture

  • Pediatricians and dermatologists recommend for tear free, no parabens or dyes

  • Tear-free, no parabens or dyes, hypoallergenic

  • Just a dap will protect, and moisturize leaving a light shiny bounce to tresses and curls

  • 5-star reviews highly recommend Johnson’s Baby Conditioner from newborn to toddler

Download a Coupon and Buy

Landing Pages

Client  

Johnson’s is a multi-billion-dollar corporation that creates pharmaceutical products with technology and biology. For more than a century, Johnson’s products has been the trusted world-wide brand in the medical and baby industry.

Goal

  • Educate new parents of newborns about the benefits using this baby conditioner

  • Download the coupon below

  • Buy it using the coupon

Challenge

Convenience is a necessity for the target audience, and competitors are reacting with their ads. Johnson’s needs to remind the target why Johnson’s is still the # 1 trusted choice. 

  1. The target audience are newly educated parents, computer savvy, plant-based conscious and sleep-deprived.

  2. Competitors cleverly announce free delivery using social media, advertise local-grown ingredients, and position stores in school zone neighborhoods. 

Solution

I approached the project with education.

  • I created a strong bullet point highlighting benefits: longest legacy held, infinite access to plants, quality and safety tested by medical organizations.

  • These benefits quickly won comparison to competitors and local stores.

  • Best of all, the 5-Star reviews from consumers finished the selling point.

Client - A family owned business for 20 years, Robert Landon started his commercial plumbing company with his brothers. Their strong foundation has 2 shops with 8 teams and recently branched out to the residential industry.

Goal - Click the call button for 24/7 service or make an appointment. This crucial step will reveal how a commercial plumber’s process beats the process of a limited residential plumbing competitor.

Challenge - The target audience has a strong understanding of their pipes because they have a trusted relationship with the competitors.

Target - Inland Empire residents in multi-generational basement homes homes with old ‘ready to bust’ pipes. Considering household income is $80K annually, discounts would persuade consideration.

Solution - Addressing the target’s pocket book, convenience, technology and testimonies would get attention:

  • 30% discount for commercial expertise

  • 24/7 service

  • Live camera feature exposing commercial procedures

  • Testimonials will fire up word-of-mouth attention

LANDON PLUMBING - SPEC AD
24/7 Service 
Inland Empire

[CTA]
Call Landon’s Plumbing Now 800-954-0000

Residential and Commercial
☑️Clogged toilets
☑️Clogged pipelines
☑️Septic system repairs
☑️Water heater repairs

⭐30% Off
⭐Video camera inspection
⭐Testimonials below 


TESTIMONIALS

Landon’s service saved my son’s graduation party. Watching the live recording camera strapped on your plumber answered many questions and impressed our guests! - A. Rodriguez

Landon’s team saved my 4th of July party. Fast, professional and they were done before visitors arrived. - J. Parker