Web Copy: Email

EMAIL: Johnson’s - Spec Ad

To:  Sophia Serrano

From:  Joaquin Duato:  Johnson & Johnson

Subject:  Preserve your baby’s hair gently:  Johnson’s Curl Defining Leave-In Conditioner

[SNIPPET] Prevent damage and tangles from your baby’s hair www.johnsonsbaby.com/conditioner

[BODY COPY]

Keep your camera charged – as your baby’s first locks blossom and change.  From six to twenty-four months, your little wonder’s hair blooms to a full set and starts to tangle. When seasons change, temperatures will affect your baby’s sensitive scalp.  In this stage, dry, flaky or oily patches commonly appear on baby crowns.

Johnson’s Baby Conditioner nourishes and maintains moisture, bounce and shine in your baby’s hair.  No matter how sensitive, the ingredients are natural and medicinal for all skin types oily or dry.

Our century old global access to unlimited plants and technology keep us ranked # 1 in making natural non-toxic ingredients. We research for you, so you can stay focused capturing those memorable baby pictures!

Visit our website www.johnsonsbaby.com/conditioner to learn why we’re #1 for all baby’s haircare.

Download your 20% off coupon when you purchase.

DOWNLOAD YOUR 20% OFF COUPON

Client  

Johnson & Johnson’s, is a global billon-dollar corporation that creates pharmaceutical products. Trusted by the medical industry, they use technology create and innovate new baby products to stay ahead of newly discovered diseases.

Goal

  • Click the website link - This lists and defines common infections and how our product heals those problems

  • Download the coupon - The discount shows we are affordable and convenient as competitors

    Challenge

Saturated advertising - Competitors use repetitive terms such as: natural, chemical-free and offers local deliveries

Target Audience - Young parents are computer savvy, prefer natural prefer quality for health, and very sleep deprived.

Time - Adjusting to new a new lifestyle, targets rely on short-cuts, quick emails to solve problem without sacrificing quality

Solution

Competitors used fluff, organic words, while I chose proactive words bringing awareness, education and a solution. The vast history of the trusted Johnson name, reassures new parents Johnson’s quality has been reliable for generations.