Digital Advertising: Banner Ad

Banner Ad: The New Yorker Magazine - Spec

Famous crosswords, clever cartoons, graceful art NYM

Unlimited archive, epic written content - NYM

Prioritize breaking news, cultural events - NYM

Filter most celebrated writers - NYM

→ Back to Portfolio

Client  

The New Yorker Magazine is a famous century year old publishing company that evolved with the growth of America.  Writing is acknowledged for satire, spirited smartness, short stories, poetry and crossword puzzles

Goal

Convince target audience to subscribe to digital The New Yorker Magazine

Challenge

Competitors have a matching history, and their subscription is cheaper

Target

New York elite leaders in politics, media, music, art, education that crave the newest announcements (news, shows, concerts, events)

Solution

The target can afford the monthly subscription, so I purposely

• Listed features competitors do not offer

• Highlighting the culture of New York attracts globally